Blenders Pride Fashion Tour
In collaboration with event agency Design Smith, Studio Numen designed a vibrant, youth-centric event environment for the Blenders Pride Fashion Tour.
The project involved creating an immersive spatial layout that aligned with the event’s Gen-Z-focused theme. Our team conceptualized and executed the design of key zones including the main stage, bar console with DJ booth, food court, photobooth, entry gate, and box office.
With a festive and fashion-forward aesthetic, the space was crafted to elevate the audience experience while aligning with the brand’s bold and celebratory vision. This project highlights our ability to blend design, storytelling, and emotion to create environments that resonate deeply with modern audiences.
Brief
Concept and Theme
This was more than a red carpet. It was a multi-sensory journey into a future where fashion evolves in real time, sound mirrors emotion, and technology becomes a natural part of identity.
Brought to life by Blenders Pride, the experience was not a reflection of current trends. It was a glimpse into what comes next. Rooted in the brand’s A Cut Above philosophy, the event challenged conventions, redefined luxury, and celebrated those who create with vision, edge, and originality.
sign
Fashion is the soul of BPFT, but today it’s more than what you wear.
It’s how style moves, adapts, and responds to the world around us.
At DEMUTE, fashion becomes a living interface where design meets technology and luxury is reimagined through a futuristic lens.
From sculptural silhouettes to couture woven with intelligent systems, DEMUTE curates the future.
The runway transforms into a space for bold creativity and timeless elegance.
This is fashion as experience. Fashion as story. Fashion that’s a cut above.
sic
Music is the rhythm of culture, a universal language that flows through identity, expression, and youth.
For BPFT, it is not just a soundtrack. It is a shared passion, a connector across communities, and an invitation to feel.
In DEMUTE, music becomes the heartbeat of the experience. As fashion shifts and light moves, each note aligns with the bold character of BPFT’s scotch — smooth, confident, and unmistakable.
By merging immersive sound with high fashion, DEMUTE transforms into a platform for self-expression. It reintroduces the brand to a new generation while honoring its legacy.
This is not just a show. It is a sensory ritual, a tribute to individuality, and a celebration of what it means to live A Cut Above.
chnology
Technology is the new language of luxury.
It brings imagination to life and dissolves the line between real and unreal.
At BPFT 2026, tech opens the door to “The World Beyond,” where guests become part of the experience. With AR, VR, interactive installations, and AI-generated visuals, the runway becomes a multi-sensory stage.
Fashion becomes immersive. Stories turn into visual theatre.
Every moment is built to engage, share, and resonate.
This is where innovation meets indulgence, and the future becomes something you feel.
Event Layout
We designed a dynamic layout centered around audience engagement and brand experience.
The design created distinct yet connected zones, optimized for both movement and experience.
This layout allowed for zoned experiences while maintaining a strong sense of visual and emotional cohesion across the venue.
Concept Sketching for Positioning on Layout
The stage was placed at the heart of the venue, with a central screen installation synced to stage visuals for immersive storytelling. The bar counter and DJ booth were positioned near the stage to keep energy levels high. Toward the back, we placed the food court and restrooms to avoid crowd disruption. A photo booth near the food zone offered a fun, shareable moment for guests.
Refrence
Look and Feel
The set design drew inspiration from futuristic installations and fashion-forward environments.
This mood board captures the essence of our visual language, bold lighting, geometric forms, reflective surfaces, and modular structures. It reflects a balance of high-fashion minimalism and digital immersion, creating an experience that resonates with Gen-Z aesthetics while offering a cohesive, visually captivating environment for the event.
Renders
Visualization of Event
Video Walk through
Visulization of Event Opening
